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Our Story

Get to know more about how Woops! started and how we have grown.

Nothing is more heartwarming
to us than creating experiences
for people to connect, relax,
and enjoy the sweeter side of life.

 

THE BEGINNING

Our journey began in 2012 in the heart of New York City as four friends rented a macaron pop-up shop at the Winter Village in Bryant Park. In the nine weeks of that holiday season, we couldn’t keep up with the lines out the door. And before we knew it… Woops! We had a business!

THE GROWTH

Woops! has since opened boutique kiosks and bakeshops all throughout the United States. Our collection of sweets now includes over 15 macaron flavors and over 20 artisanal pastries, and our bakeshops also sell sandwiches, coffee, and tea. Our macarons are the most authentic outside of Paris and are handmade to perfection.

 

HOW WE DO IT

All of our products are developed and designed at our bakery in the Bronx. We import only the best from countries around the world, including Belgium, France, and the Netherlands. New York City is and will always be our home, and the city’s diversity and many cultures continue to inspire us.

EXPLORE OUR PRODUCTS

We offer iconic products from different countries around the world.

SHOP NOW

VISIT A STORE

Check all the cities where we have bakeshops or boutique kiosks!

FIND YOURS

WORK WITH US

If you want to join our team, contact your nearest Woops! about our open positions.

LEARN MORE 

BE A WOOPSTER!

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